Why have a social media strategy?
To increase brand awareness, build relationships and share your services and products with your audience.
Social Media Marketing through the likes of Facebook, Twitter, Instagram, etc is increasing and providing an opportunity to target potential and existing audiences. The social media platforms offer the chance to interact directly with users who are interested in your subject matter, this highly segmented approach allows for optimised targeted campaigns.
Social media is now a recognised touch point for potential customers, customers use social media to browse products and offers and reassure themselves as to the suitability of their purchase. Specific sectors such as hospitality, food and drink, fashion and beauty see high levels of social media engagement and should be an intrinsic part of any online strategy.
Social media should now be part of any online marketing campaign.
81% of small to medium sized businesses use social media.