Social Media Paid Advertising
Social Media Pay Per Click marketing is a powerful method of reaching specific social media audiences and as a media generally has well and truly changed the world of on online marketing. Social media usage is prolific amongst all demographics, with many users making daily repeat visits to their preferred networks. Facebook being the largest of the platforms has 1.3 billion users alone. Advertisements can be targeted to groups of users based on their interests, demographics etc. relating their user profiles and it is this audience segmentation that is the first step to designing a successful paid social campaign.
A further advantage of social media advertising is the ability to create deeper interactions with consumers. Social media marketing can be used to generate a click to a website product page, but it can also be used to interact with potential customers. Examples being click to follow (brand exposure), share or retweet a post (brand authority), etc.
Our team will create a paid social media strategy specific to your businesses goals. We will carefully examine the market you operate in and analyse your target audience to enable identification of the best route for your business. We can create everything from creative simple but effective text and image based ads right through to more technical formats such as dynamic product feeds. We have a wealth of knowledge of running effective campaigns across Facebook, Twitter, LinkedIn and Pinterest.
As with any form of online advertising, its also important that results are monitored and optimised. We monitor all of the ads we create, helping you to understand the contribution social marketing is having within the context of your overall marketing strategy.
The networks upon which we focus the majority of our social media pay per click campaigns are: