Social Media Paid Advertising

Social Media Pay Per Click marketing is a powerful method of reaching specific social media audiences and as a media generally has well and truly changed the world of on online marketing.  Social media usage is prolific amongst all demographics, with many users making daily repeat visits to their preferred networks.  Facebook being the largest of the platforms has 1.3 billion users alone.  Advertisements can be targeted to groups of users based on their interests, demographics etc. relating their user profiles and it is this audience segmentation that is the first step to designing a successful paid social campaign.
A further advantage of social media advertising is the ability to create deeper interactions with consumers.  Social media marketing can be used to generate a click to a website product page, but it can also be used to interact with potential customers.  Examples being click to follow (brand exposure), share or retweet a post (brand authority), etc.
Our team will create a paid social media strategy specific to your businesses goals. We will carefully examine the market you operate in and analyse your target audience to enable identification of the best route for your business.  We can create everything from creative simple but effective text and image based ads right through to more technical formats such as dynamic product feeds.  We have a wealth of knowledge of running effective campaigns across Facebook, Twitter, LinkedIn and Pinterest.
As with any form of online advertising, its also important that results are monitored and optimised.  We monitor all of the ads we create, helping you to understand the contribution social marketing is having within the context of your overall marketing strategy.
The networks upon which we focus the majority of our social media pay per click campaigns are: 




We do work with other networks and platforms, please contact us to discuss your needs.
Social Media Pay Per Click
Facebook, Twitter, Instagram and Pinterest are usually focused on by most of our clients because they offer the widest audiences and therefore offer the greatest degree of exposure.
As with all our advertising campaigns, our social media pay per click campaigns are designed with your marketing goals and conversion requirements in mind, a brief outline to our approach is as follows :
Strategy & Planning - We work with you to gain a understanding of your brand, product and service.  We help you to identify your target demographic and using social media the best ways in which to engage with them.
Campaign Implementation Management - We provide planning, targeting and budget management to help your campaign obtain its goals and provide optimum return on investment.
Optimisation - We provide ongoing testing and optimisation of campaigns combined with your ongoing strategy and goals to keep any advertising fresh and delivering the required results.

We drive leads and customers through very social and search marketing.


Pay Per Click (PPC)

Pay Per Click (PPC) advertising is marketing in which advertisers display their adverts (e.g Google Adwords or Google Shopping) and are charged when uses click upon the displayed advert.

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is focused on growing web visibility in organic (non paid) search engine listings. SEO encompasses both the techincal (website) and creative (content) elements.

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Social Media Marketing (SMM)

Social Media Marketing (SMM) is the process of gaining exposure & website traffic via marketing on social media and social networks.

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is the practice of utilising through analysis historical website user data to enhance the conversion performance of a website.

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Website Design & Development

Our web design services are interested in the design of new websites and development of existing sites taking into account a combination of factors. These factors being the visual aesthetics and usability of the website and the overall user interface and user experience.

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