Remarketing

The reality with any digital marketing is that visitors to your website may not convert right away no matter how good your targeting may be.  If you think of your own experience it is common to visit, research and compare products & services before settling on one, or you can simply become distracted or in the case of a purchase simply not have enough time to checkout.  This is where Remarketing advertising is of use, remarketing allows advertisers to show adverts to users who have previously visited their website.
A well optimised remarketing campaign will allow you to target your advertising at customers who have previously visited you and allow for segmentation in terms of bidding higher amounts on visitors who have taken previous actions such as filling in contact forms, customers who have added items to a cart, repeat visitors / purchasers etc.  In simple terms website visitors who have demonstrated intent and strong interest in whatever you are offering - these are the visitors who are more likely to convert for your business.  It is segmenting of this audience and attributing values to different groups in terms of ad spend based on likely conversion that requires the expertise our team can offer. Previous visitors are 10 times more likely to click on your retargeting advert than that original advert that took them to your website - an obvious huge increase in engagement.
Good remarketing can therefore offer our clients the ability to reach customers again that did not convert on a first visit or further market to customers that have already converted, this can be particularly useful for regular repeat purchasing e.g. ecommerce clients.  With remarketing you can decide which demographic of customer you wish to target, at what time and what location - so its a very versatile tool.
Remarketing Online Advertising
Our Approach To Your Pay Per Click Remarketing Advertising.

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If you are currently undertaking advertising online, we can design and implement remarketing campaigns to combine with your current marketing activities.  As part of this process we would undertake a review of your current marketing activities to determine the optimum setup for your remarketing campaigns.  This would include reviewing details such as which of your current campaigns should remarketing advertising be implemented upon.  Which website visitors should be retargeted and for what length of time & frequency.  Which platform / network and what type of advert is going to achieve the best result.
If you are selling products online, ecommerce advertisers with product feeds can utilise remarketing in perhaps its most powerful format - Dynamic Product Remarketing.  With careful setup by one of our experts a visitor to your website who has viewed certain products will see adverts containing these products after they have left your website and as they continue to move around the web.  This can obviously be highly effective in reminding visitors of your offering and inviting them back to your site and hopefully converting as customers.
We can help you create engaging remarketing campaigns to supplement your digital advertising activities.  Formulated using best practice and combined with our historical knowledge of what achieves  results, we will devise remarketing adverts to ensure that you get the most from your online advertising.

Our experts drive leads and customers through very clever social and search marketing.

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Pay Per Click (PPC)

Pay Per Click (PPC) advertising is marketing in which advertisers display their adverts (e.g Google Adwords or Google Shopping) and are charged when uses click upon the displayed advert.

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is focused on growing web visibility in organic (non paid) search engine listings. SEO encompasses both the techincal (website) and creative (content) elements.

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Social Media Marketing (SMM)

Social Media Marketing (SMM) is the process of gaining exposure & website traffic via marketing on social media and social networks.

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is the practice of utilising through analysis historical website user data to enhance the conversion performance of a website.

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Website Design & Development

Our web design services are interested in the design of new websites and development of existing sites taking into account a combination of factors. These factors being the visual aesthetics and usability of the website and the overall user interface and user experience.

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