The reality with any digital marketing is that visitors to your website may not convert right away no matter how good your targeting may be. If you think of your own experience it is common to visit, research and compare products & services before settling on one, or you can simply become distracted or in the case of a purchase simply not have enough time to checkout. This is where Remarketing advertising is of use, remarketing allows advertisers to show adverts to users who have previously visited their website.
A well optimised remarketing campaign will allow you to target your advertising at customers who have previously visited you and allow for segmentation in terms of bidding higher amounts on visitors who have taken previous actions such as filling in contact forms, customers who have added items to a cart, repeat visitors / purchasers etc. In simple terms website visitors who have demonstrated intent and strong interest in whatever you are offering - these are the visitors who are more likely to convert for your business. It is segmenting of this audience and attributing values to different groups in terms of ad spend based on likely conversion that requires the expertise our team can offer. Previous visitors are 10 times more likely to click on your retargeting advert than that original advert that took them to your website - an obvious huge increase in engagement.
Good remarketing can therefore offer our clients the ability to reach customers again that did not convert on a first visit or further market to customers that have already converted, this can be particularly useful for regular repeat purchasing e.g. ecommerce clients. With remarketing you can decide which demographic of customer you wish to target, at what time and what location - so its a very versatile tool.
Our Approach To Your Pay Per Click Remarketing Advertising.
Building • Managing • Monitoring • Testing • Reporting