Pay Per Click Search

When using the two most popular search engines Google & Bing you will have noticed the adverts relating to your search terms that appear alongside the search results.  Google and Bing allow advertisers to display their adverts for goods and services and only charge the advertiser when a user clicks upon their advertisement, hence the name Pay Per Click (PPC).
PPC Search advertising is a highly effective method to drive immediate traffic to your website.  The search engine user enters a keyword or search term and adverts are displayed, the displaying of these adverts is governed by the keywords that the advertiser assigned to their advert.  When the search term and advertisers keywords match, the advert is shown to the user.  If the user they decides to click the advert, the advertiser is then charged, if an advert is presented to the user but the advert is not clicked then the advertiser incurs no charge.
Prominent ads for targeted users to click, call or visit your business.>>>
Google & Bing PPC

With PPC it is important to carefully manage budgets and listing costs.

Our Approach To Your Pay Per Click Search Advertising.

Building Managing Monitoring Testing Reporting

Our Pay Per Click experts take the time to understand and learn about your business and the products or services you offer.  We want to understand any unique selling points, the demand for your service, seasonality and its effect and we also take the time to review your competitors.  Most important is the setting of your advertising conversion goals and what you are looking to achieve (e.g increased product sales, enquiry form increased submission, website traffic increase, etc).
Our increased understanding of your business, combined with our expertise and experience will allow for the creation of bespoke Pay Per Click campaigns, strategies and account structure.  The PPC search adverts we create will start with the researching of keywords to find the most appropriate keywords and phrases for use with your adverts.  Once identified we will produce engaging advertisements that include strong calls to action dictated by your conversion goals and the adverts landing page.
Once your adverts are live we monitor the performance of the adverts and adapt to optimise their performance.  This account optimisation is where our knowledge and experience excels as we can increase and improve all elements of your campaigns whilst reducing cost per acquisition which will subsequently provide improved return on investment.
Any changes made are reported to you at the same time as reporting of your accounts performance is issued.  This report will enable you to make sure that the performance of your advertising is meeting both your marketing goals and is providing a heathly return on investment.

 

Contact Us To Discuss Your PPC Search Needs

Google Adwords & Bing Certified we are proud to be certified with these partners and have to prove our skills through regular examination that all of our account managers undertake.
Dennor Digital have accredited industry qualified experts that understand how to effectively target your market and get the most from your budget.  Along with a great ROI, you can expect to receive a great level of service from us - we aim to build lasting relationships with our clients.  We are experts in creating cost effective paid search campaigns, putting your ads in front of qualified users so every click provides value to your business.  We constantly focus on ROI refining using keyword research and strategic bidding to ensure you are targeting those who are most likely to convert.
We build search campaigns tailored to your business goals and work with budgets both large and small.
Whether your objective is to generate calls, sales, B2B leads or app downloads we can help.
  Contact us today to discuss how PPC could work for your business as part of your wider digital marketing strategy.
Google & Bing Partners

Our experts drive leads and customers through very clever social and search marketing.

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Pay Per Click (PPC)

Pay Per Click (PPC) advertising is marketing in which advertisers display their adverts (e.g Google Adwords or Google Shopping) and are charged when uses click upon the displayed advert.

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is focused on growing web visibility in organic (non paid) search engine listings. SEO encompasses both the techincal (website) and creative (content) elements.

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Social Media Marketing (SMM)

Social Media Marketing (SMM) is the process of gaining exposure & website traffic via marketing on social media and social networks.

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is the practice of utilising through analysis historical website user data to enhance the conversion performance of a website.

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Website Design & Development

Our web design services are interested in the design of new websites and development of existing sites taking into account a combination of factors. These factors being the visual aesthetics and usability of the website and the overall user interface and user experience.

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