Pay Per Click Search
When using the two most popular search engines Google & Bing you will have noticed the adverts relating to your search terms that appear alongside the search results. Google and Bing allow advertisers to display their adverts for goods and services and only charge the advertiser when a user clicks upon their advertisement, hence the name Pay Per Click (PPC).
PPC Search advertising is a highly effective method to drive immediate traffic to your website. The search engine user enters a keyword or search term and adverts are displayed, the displaying of these adverts is governed by the keywords that the advertiser assigned to their advert. When the search term and advertisers keywords match, the advert is shown to the user. If the user they decides to click the advert, the advertiser is then charged, if an advert is presented to the user but the advert is not clicked then the advertiser incurs no charge.
Prominent ads for targeted users to click, call or visit your business.>>>
With PPC it is important to carefully manage budgets and listing costs.
Our Approach To Your Pay Per Click Search Advertising.
Building • Managing • Monitoring • Testing • Reporting
Our Pay Per Click experts take the time to understand and learn about your business and the products or services you offer. We want to understand any unique selling points, the demand for your service, seasonality and its effect and we also take the time to review your competitors. Most important is the setting of your advertising conversion goals and what you are looking to achieve (e.g increased product sales, enquiry form increased submission, website traffic increase, etc).
Our increased understanding of your business, combined with our expertise and experience will allow for the creation of bespoke Pay Per Click campaigns, strategies and account structure. The PPC search adverts we create will start with the researching of keywords to find the most appropriate keywords and phrases for use with your adverts. Once identified we will produce engaging advertisements that include strong calls to action dictated by your conversion goals and the adverts landing page.
Once your adverts are live we monitor the performance of the adverts and adapt to optimise their performance. This account optimisation is where our knowledge and experience excels as we can increase and improve all elements of your campaigns whilst reducing cost per acquisition which will subsequently provide improved return on investment.
Any changes made are reported to you at the same time as reporting of your accounts performance is issued. This report will enable you to make sure that the performance of your advertising is meeting both your marketing goals and is providing a heathly return on investment.