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Google Shopping and Bing Shopping are the best ways for retailers to offer products for sale online. When a user enters a keyword or search term into either the Google or Bing search engines, if the entry corresponds with your product the search engine will display your advert alongside the results.
The listing of your product on the Google and Bing shopping platforms and the decision regarding inclusion and its display position within search results is decided automatically by Google & Bing , and is based on numerous factors.
Whilst the majority of information upon which inclusion within listings comes from the product information that the advertisers uploads to the shopping platforms. Consideration is also placed into the quality of the advertisement, quality and relevance of the landing page and other such factors. As both Google and Bing shopping operate on a pay per click format, where products are shown relevant to users searches but advertisers are only charged when the advert receives a click. The size of the advertising bid and budget also dictates a products listing position.
Our Approach To Your Pay Per Click Product Listing Advertising.
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