Display Advertising is a method of advertising via Google or Bings display network. These display networks are a network of millions of websites upon which advertisers can choose to display their adverts in different formats to potential customers using a variety of targeting methods. The Google Display Network serves 180 billion impressions every month, thats around 6 billion a day !
Both Google & Bings display networks comprise millions of websites, apps, games, etc. The advertiser chooses what type of advert they would like to show text ads, rich media ads or video ads and the method of targeting. The main methods of targeting being placement targeting (choosing which website you would like your advert to appear on). Contextual targeting (utilising keywords relating to your product or service), Topic targeting (choose websites based on topic) or Interest targeting (when the user is targeted on their interests).
Display Network Advertising is conducted on a Pay Per Click basis, your adverts are shown to website users and you are only charged when the advert is clicked upon. The advertiser sets a bid and budget for their adverts and this along with other factors decides the position in which they are displayed on the page, with the highest bidders at the top.
Our Approach To Your Pay Per Click Display Advertising.
Building • Managing • Monitoring • Testing • Reporting