Display Advertising

Display Advertising is a method of advertising via Google or Bings display network.  These display networks are a network of millions of websites upon which advertisers can choose to display their adverts in different formats to potential customers using a variety of targeting methods.  The Google Display Network serves 180 billion impressions every month, thats around 6 billion a day !
Both Google & Bings display networks comprise millions of websites, apps, games, etc.  The advertiser chooses what type of advert they would like to show text ads, rich media ads or video ads and the method of targeting.  The main methods of targeting being placement targeting (choosing which website you would like your advert to appear on).  Contextual targeting (utilising keywords relating to your product or service), Topic targeting (choose websites based on topic) or Interest targeting (when the user is targeted on their interests).
Display Network Advertising is conducted on a Pay Per Click basis,  your adverts are shown to website users and you are only charged when the advert is clicked upon.  The advertiser sets a bid and budget for their adverts and this along with other factors decides the position in which they are displayed on the page, with the highest bidders at the top.
Google & Bing Display Advertising
Our Approach To Your Pay Per Click Display Advertising.

Building Managing Monitoring Testing Reporting

The benefits of Display Advertising is that it gives the advertiser access to an audience that even after using targeting options is extremely large.  To this audience you are able to display eye catching visually appealing adverts in locations in which your target market frequent online.  This will increase your brand and product / service exposure, heightening potential customers interest in your offering.
It is the case that Display Advertising campaigns need to be specifically tailored to their business and its marketing goals in order that the campaigns perform optimally.   We are able to undertake this process and produce campaigns that provide results.
As part of the campaign setup process we undertake analysis of your target customer to get a better understanding of their online habits and how they interact with your business.  This information will allow the design of campaigns that display content and appeal to your customers.
  Having knowledge of your core customer and targeting them cleverly is crucial with display advertising to avoid budget wastage.  As an agency that uses and acts on data insights we do not just set up campaigns and let them run.  We constantly analyse and perform tests to make sure your campaign performs as well performing as possible.

Our experts drive leads and customers through very clever social and search marketing.



Pay Per Click (PPC)

Pay Per Click (PPC) advertising is marketing in which advertisers display their adverts (e.g Google Adwords or Google Shopping) and are charged when uses click upon the displayed advert.

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Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is focused on growing web visibility in organic (non paid) search engine listings. SEO encompasses both the techincal (website) and creative (content) elements.

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Social Media Marketing (SMM)

Social Media Marketing (SMM) is the process of gaining exposure & website traffic via marketing on social media and social networks.

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) is the practice of utilising through analysis historical website user data to enhance the conversion performance of a website.

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Website Design & Development

Our web design services are interested in the design of new websites and development of existing sites taking into account a combination of factors. These factors being the visual aesthetics and usability of the website and the overall user interface and user experience.

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